Beet It Organic Beetroot Circulate+ Shot is a 70ml concentrated beetroot juice shot that makes it easy to add naturally occurring dietary nitrates into your routine — with no mixing, no powders, and no long ingredient list. It’s built for simplicity: a small, grab-and-go serve that fits neatly before training, on busy mornings, or whenever you want a consistent beetroot “hit” without drinking a full bottle of juice.

Flavour-wise, it’s classic beetroot: earthy, naturally sweet, and slightly tangy thanks to the lemon. Because it’s concentrated, the texture is closer to a thick juice shot than a standard drink — best taken chilled, straight from the fridge. If you’re beetroot-sensitive, chasing it with water (or taking it with food) can make it more pleasant.

What sets Circulate+ apart from most beetroot drinks is dose density and minimal processing. You’re getting an organic concentrate rather than a diluted beverage, and it’s made from real beetroot juice (not beet powder). That matters for shoppers who want the “whole-food” feel and a cleaner label, while still keeping the volume small enough to actually stick with.

This product is also a strong choice for people who want organic assurance and a very tight ingredients panel. It’s certified organic (Soil Association), vegan-friendly, and free from preservatives, artificial colours, and sweeteners — so it plays nicely with a “nothing weird” pantry rule.

Sustainability & certifications: Organic farming standards are the headline here, plus the ultra-short formula means fewer additives and less processing. If you’re competing in tested sport, note this is an organic wellness shot rather than a sport-certified supplement style product.