Giovanni Biotin & Collagen Strengthening Shampoo 399ml is a vegan shampoo from Giovanni's Biotin & Collagen hair-care range, made for all hair types. It is designed for the cleansing step in a regular hair-washing routine, with a lathering formula that helps remove everyday build-up while leaving hair feeling fresh and clean. The product is positioned for customers who want an easy daily shampoo with a fuller-looking hair finish and a recognisable Giovanni salon-care feel.

The formula features biotin, vegetable collagen and sodium hyaluronate, alongside watermelon, strawberry ferment, blueberry, kiwi and acai extracts. These ingredients sit within a cleansing base that includes coconut-derived and glucose-derived surfactants, making it a useful choice for customers looking for a salon-style shampoo with a botanical-leaning ingredient profile. The 399ml bottle also gives it a practical everyday size for bathrooms, gym bags or shared household use.

Choose it when you want a shampoo for fuller-looking, smoother-feeling hair without moving into heavy treatment products. It is also a practical companion to the matching Giovanni Biotin & Collagen conditioner or hair mask, especially for customers who prefer to keep their shampoo, conditioner and occasional mask within the same range. The product fits naturally into a hair-care routine focused on cleansing, manageability and a light, fresh finish rather than heavy residue. It suits repeat purchase and range navigation because the ingredient story is easy to understand at shelf level quickly.

Use it on wet hair, massaging from roots to ends to create a rich lather, then rinse thoroughly. Follow with conditioner if desired. As with any personal-care product, check the label before use, avoid contact with eyes and discontinue use if irritation occurs. For best merchandising, range-pair it beside the matching conditioner and hair mask so customers can build a simple two- or three-step Giovanni Biotin & Collagen routine.